Identity

“Our corporate identities need to communicate values beyond visual appeasement. It is not a tool for attraction, but rather, for retention, after the consumer of our services have experienced the intrinsic values.  It is the implied, and the imbibed values, that needs ideation & creation”

These were the words in the brief given to the design agencies for creating the corporate & brand identities. Let us glimpse through the thought concepts behind the three.

The Trustbanq identity is reflective of the two words which form the values; TRUST & BANQ. In principle, the brand identifies itself to evolve as the custodian of profitable relationship formed with its clients, partners, stakeholders, investors & shareholders.

The straight lines in the identity are reflective of the linear approach towards assignments, the straight line approach and the ‘Integrity quotient’. The lines also are read as Pillars, esp. from the Roman era, which denotes deep research & strength.

The ‘Black & White’ representation is reflective of the clear cut thinking, decisive insights and clear directions, adopted as well as advised.

A pre-release detailed survey was undertaken with a sample size of approx. 300 respondents. These respondents were interviewed twice, once on a generic basis, and the second time with the brief about this identity representing the Realty sector consulting business. They identified the core value key words as “STABILITY, EFFICIENT, SPECIALIST & CONTEMPORARY”.